Product marketing context check: no .agents/product-marketing.md (or .claude/product-marketing.md) exists, so working from the brief only.
| 1. What are you launching? | A new product: Tallybird, an invoicing tool for freelancers who bill by the hour. |
| 2. Audience size and engagement? | Mailing list of 400. Engagement (open and click rates): unknown. |
| 3. Owned channels? | Email list (400). Website/product. Blog, community: unknown. |
| 4. Timeline? | Two weeks. Exact launch date: unknown. |
| 5. Launched before? | Unknown. |
| 6. Product Hunt? | Not stated. Preparation status: unknown. |
| Simple: one clearly-defined thing? | Likely yes: invoicing for hourly freelancers. Needs your confirmation. |
| Lovable: would a target user choose it? | Unknown. No user feedback yet. Days 1-3 below are how you find out. |
| Complete: a whole experience for that one thing? | Unknown. Known facts: free up to 3 clients, sends overdue reminders. |
| Polishing past the bar, or still adding scope? | Unknown. With two weeks left, cut scope rather than add it. |
Days 1-3: Internal launch. Recruit a few freelancers who bill by the hour, one-on-one, to test for free. Collect feedback on usability gaps. Goal: validate that creating an invoice and the overdue reminders work.
Days 4-6: Alpha launch. Put up the landing page with an email signup. Announce to the 400-person list that Tallybird exists. Invite people individually to start testing.
Days 7-9: Beta launch. Send teasers about the problem you solve: chasing overdue invoices. Invite the first batch from the list, 5-10% of 400, which is 20 to 40 people. Ask friends to test and share.
Days 10-12: Early access launch. Share screenshots and a short demo of overdue reminders. Invite the second batch. Ask engaged users what they would tell a friend and what nearly stopped them.
Day 13: Eve. Schedule everything. Check the signup form, the free-up-to-3-clients limit, and the reminder emails work end to end.
Day 14: Full launch. Open self-serve signups. Send the announcement email to the whole list. Post on your chosen social platforms. Respond to every reply.
After Day 14: Post-launch. Start the onboarding email sequence. Include the announcement in your next roundup email. Gather and act on feedback. Plan the next launch moment.
Known: free up to 3 clients. Price beyond 3 clients: unknown. The announcement below therefore does not state one.
Subject: Tallybird is live: invoicing for people who bill by the hour
Hi [first name],
You are on this list, so you hear first: Tallybird is open to everyone today.
Tallybird is an invoicing tool for freelancers who bill by the hour.
Two things to know:
1. It is free up to 3 clients.
2. It sends overdue reminders, so you do not have to chase.[Start with Tallybird: link]
If something is confusing or missing, reply to this email. I read every reply.
[Your name]
Tallybird is live. Invoicing for freelancers who bill by the hour. Free up to 3 clients. It sends overdue reminders so you do not have to chase. [link]
Chasing overdue invoices is not the job you signed up for. We are building Tallybird for freelancers who bill by the hour. Early access is open to a few people this week. [link]