{
 "series": "Four ideas",
 "background": "clay",
 "seed": 3,
 "illustrations": [
  {
   "name": "scatter-to-path",
   "idea": "turning scattered ideas into a clear path",
   "thing": "scattered ideas",
   "change": "many loose bits become one line",
   "object": "a funnel",
   "metaphor": "Loose paper scraps pour into a funnel and leave it as one straight road.",
   "source": "not given",
   "elements": [
    {
     "el": "scraps",
     "means": "the scattered ideas",
     "x": 430,
     "y": 175,
     "size": 300,
     "params": {
      "count": 14
     },
     "lift": 3
    },
    {
     "el": "path-straight",
     "means": "the clear path",
     "x": 430,
     "y": 590,
     "anchor": "top",
     "rotate": -90,
     "size": 860,
     "params": {
      "perspective": false
     },
     "lift": 1
    },
    {
     "el": "funnel",
     "means": "the act of sorting",
     "x": 430,
     "y": 460,
     "size": 340,
     "lift": 2
    },
    {
     "el": "flag",
     "means": "where the path leads",
     "x": 1215,
     "y": 610,
     "anchor": "bottom",
     "size": 340,
     "lift": 2
    }
   ],
   "cold_read": "A funnel spills cubes onto a dashed strip that runs to a flag: a pipeline that turns many raw inputs into one finished outcome. About 65% sure.",
   "cold_read_verdict": "pass-with-headline",
   "cold_read_by": "independent-reader",
   "cold_read_missed": "that the inputs are ideas",
   "cold_read_art": "1bd8846b9d01",
   "needs_headline": "Turning scattered ideas into a clear path"
  },
  {
   "name": "trust-built-slowly",
   "idea": "trust built slowly",
   "thing": "trust",
   "change": "grows one careful addition at a time, and can fall",
   "object": "a balanced stack of stones",
   "metaphor": "A hand sets one more stone on a tall, carefully balanced stack.",
   "source": "not given",
   "ground": {
    "kind": "table",
    "y": 785
   },
   "elements": [
    {
     "el": "cairn",
     "means": "trust so far",
     "x": 900,
     "y": 815,
     "anchor": "bottom",
     "size": 430,
     "params": {
      "count": 7
     },
     "lift": 1
    },
    {
     "el": "stone",
     "means": "today's small act",
     "x": 905,
     "y": 298,
     "size": 170,
     "lift": 2,
     "tone": "ink",
     "params": {
      "smooth": true
     }
    },
    {
     "el": "hand-pinch",
     "means": "the person doing it",
     "x": 880,
     "y": 300,
     "anchor": "tip",
     "size": 1000,
     "rotate": 10,
     "flip": true,
     "lift": 3,
     "bleed": true,
     "params": {
      "arm": 120,
      "sleeve": true
     }
    }
   ],
   "cold_read": "A hand in a sleeve carefully adds one more stone to a tall stack; the point is delicate balance and the risk of toppling. About 60% sure.",
   "cold_read_verdict": "pass-with-headline",
   "cold_read_by": "independent-reader",
   "cold_read_missed": "that the stack is trust, and that slowness is the point",
   "cold_read_art": "ab55132b231b",
   "needs_headline": "Trust is built slowly"
  },
  {
   "name": "no-way-back",
   "idea": "a decision with no way back",
   "thing": "a decision",
   "change": "severs the tie, and it cannot be retied",
   "object": "scissors cutting a mooring rope",
   "metaphor": "Scissors cut the one rope tying a boat to the shore, and the boat is already leaving.",
   "source": "not given",
   "ground": {
    "kind": "water",
    "y": 672,
    "front": 30
   },
   "elements": [
    {
     "el": "bollard",
     "means": "the place you are leaving",
     "x": 205,
     "y": 775,
     "anchor": "bottom",
     "size": 430,
     "lift": 1,
     "bleed": true
    },
    {
     "el": "rope-cut",
     "means": "the tie being cut",
     "x": 670,
     "y": 535,
     "size": 820,
     "rotate": 3,
     "params": {
      "gap": 13
     },
     "lift": 2
    },
    {
     "el": "boat-paper",
     "means": "you, after deciding",
     "x": 1070,
     "y": 558,
     "anchor": "tip",
     "size": 500,
     "lift": 2
    },
    {
     "el": "scissors",
     "means": "the decision",
     "x": 670,
     "y": 545,
     "anchor": "tip",
     "size": 400,
     "rotate": 180,
     "lift": 3
    }
   ],
   "cold_read": "A strip from a post is being cut by scissors and continues to a paper boat: severing a tie so the thing you care about drifts off. About 55% sure.",
   "cold_read_verdict": "pass-with-headline",
   "cold_read_by": "independent-reader",
   "cold_read_missed": "that it is a decision, and that it cannot be undone",
   "cold_read_art": "478cd41e630a",
   "needs_headline": "A decision with no way back"
  },
  {
   "name": "attention-is-scarce",
   "idea": "attention as a scarce resource",
   "thing": "attention",
   "change": "there is only so much, and it runs out",
   "object": "the last coin, with an empty jar beside it",
   "metaphor": "One last coin with an eye on it lies in an open palm beside an empty jar.",
   "source": "not given",
   "elements": [
    {
     "el": "jar",
     "means": "what is left in reserve: nothing",
     "params": {
      "empty": true
     },
     "x": 1170,
     "y": 770,
     "anchor": "bottom",
     "size": 520,
     "lift": 1
    },
    {
     "el": "hand-offer",
     "means": "you, spending it",
     "x": 590,
     "y": 560,
     "anchor": "tip",
     "size": 980,
     "lift": 2,
     "bleed": true,
     "params": {
      "arm": 110,
      "sleeve": true
     }
    },
    {
     "el": "coin-eye",
     "means": "your attention",
     "x": 585,
     "y": 450,
     "size": 270,
     "lift": 3
    }
   ],
   "cold_read": "A hand in a sleeve holds up a coin printed with an eye beside an empty jar-like frame: attention paid out or handed over as currency. About 50% sure.",
   "cold_read_verdict": "pass-with-headline",
   "cold_read_by": "independent-reader",
   "cold_read_missed": "that it is scarce and running out",
   "cold_read_art": "8846e49de066",
   "needs_headline": "Attention is a scarce resource"
  }
 ],
 "note": "Sample images. The ideas are illustrative; no real client or article is behind them."
}